Insights

Technical perspectives, product thinking, and engineering insights from the HEX TOYS studio. We share what we learn building digital products for ambitious businesses.

AI Automation

How AI is transforming business operations and what it means for you.

Programmatic SEO

Generating hundreds of unique, ranking pages at scale.

Custom Software vs SaaS

When to build custom and when to use off-the-shelf tools.

Replacing Spreadsheets

When to upgrade from spreadsheets to custom software.

Chrome Extension Development

Adding intelligent functionality directly into the browser.

Lead Generation Systems

Building engines that attract, capture, and qualify leads.

Articles & Technical Guides

AI Architecture

Building Custom AI App Solutions: A Technical Architecture Guide

How to build a custom React frontend for Gemini using the Base44 framework

12 min read · 10 Jul 2026

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